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Board Bios

Brian Morrison, Chairman

Type of Farming: Beef, Feedlot, Potatoes
Seat: Prince County
Term: Ends March 2018
Why Did You Become Involved With PEICP?: Brian and his family operate Morrison Family Farms, they produce beef and potatoes. He is always up for a new challenge and likes to support the industry.
Interests/Hobbies: Volunteer firefighter for over 20 years.

Kenneth MacEachern, Director

Type of Farming: Mixed operation, hogs and cow calf
Seat: Kings County
Term: Ends March 2017
Why Did You Become Involved With PEICP?: I grew up on a family farm and continue to farm myself. I agreed to sit on the board in the hopes of being able to give back while also gaining a deeper knowledge and insight into the industry.

Jeremy Stead, Vice Chair

Type of Farming: Backgrounder
Seat: Queen’s County
Term: Ends March 2019
Why Did You Become Involved With PEICP?: He decided to join the PEICP in hopes of resolving some current issues and challenges facing the industry in the future. Jeremy is 33 years old, and believes the voice of a young farmers is important and will bring different perspectives to many issues.
Other: Jeremy lives in Wheatley River with his three children. Jeremy is a member of the Young Farmers of Prince Edward Island and is a board member for the PEI Federation Of Agriculture.

Derek Annema, Director

Type of Farming: Feedlot
Seat: At Large
Term: Exprires March 2017
Other: Derek lives in Oysterbed with his wife. He works with his dad on their feedlot farm.

Peter Dixon, Secretary Tresurer

Type of Farming: Cow/Calf to Finish
Seat: At Large
Term: Expires March 2016
Why Did You Become Involved With PEICP?: As a retired teacher, I have more time to put into volunteer activities and I felt the PEICP seemed to be a good fit. I feel it is important for everyone to do their part to enhance the position of the beef industry in PEI.
Other: Along with my two older brothers and my son, we operate Bannockburn Valley Farm located in Clyde River. We are a sixth generation family farm that concentrates on raising purebred and commercial Angus and, more recently, Hereford cattle in our cow calf operation. We calve 150 cows annually making use of a spring and fall calving season. Some males are marketed as breeding bulls but most are sold locally as feeder steers at 12-15 months of age. Females are marketed as open or bred replacement heifers both locally and Canada wide.

Sterling Jay, Director

Type of Farming: Beef and Cereals
Seat: At Large
Term: Expires March 2018
Why Did You Become Involved With PEICP?: I became involved because I think I should give something back to my industry as a responsible member.
Other: Sterling lives in Pisquid with his wife, Donna, and family. They are third generation farmers on the family farm they purchased from Sterling's parents Bruce and Gloria. They have three children Mandy, Bruce and Nicolle and two Grandchildren. Bruce and Nicolle both help out with the 225 head operation. I have many hobbies which all revolve around playing sports and coaching minor level teams.

Ranald MacFarlane, DFPEI Rep

Type of Farming: Dairy and Hog
Seat: Ex Officio
Term: Open
Why Did You Become Involved With PEICP?: Appointed by Dairy Farmer of PEI to represent Dairy Farmers
Interest/Hobbies: Member of the National Farmers Union

Ivan Johnson, Canadian Cattlemen’s Rep and CCIA Rep

Type of Farming: Cow/Calf
Why Did You Become Involved With PEICP?: I have always had interest in better educating myself in the industry I am involved in. I wanted to help move the beef industry forward, and help fellow beef producers in working with government on their behalf.
Interests/Hobbies: Enjoy sports, especially hockey, baseball, & walking.

Staff Bios

Rinnie Bradley, Executive Director

Term: Started working for PEI Cattleman’s Association in 2003.
Rinnie lives with her husband Adrian in St Teresa. They have four grown children and three grandchildren.

Jena Nicholson, Atlantic Verified Beef Program Coordinator and CIB Brand Coordinator

Term: Started working for PEICP in September, 2016
Why Did You Become Involved With PEICP?: I have always been interested in Agriculture. I have received my Animal Science Degree from the Agricultural Campus in Truro and have been working in multiple Agricultural Sectors for the past 10 years.

Sarah Bradley, Administrative Support

Term: Started working for PEICP in April, 2015
Other: Born and raised on PEI. I love the outdoors and staying active. I lived in Fredericton NB for the past 8 years and have moved home to raise my two children here. I enjoy playing hockey, softball and taking in the breathtaking views that PEI has to offer.


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